10 Things to Look for in a Copywriter for Coaches


 Hey there, heart-led coach! So, you've been doing an amazing job cultivating the skills to transform lives, haven't you? But, let's be real, trying to convey your magic through words can be as tricky as nailing jello to a tree, am I right?

That's where a stellar copywriter for coaches comes in (like meeee ūüėė)   a word wizard who can turn your brilliant thoughts into compelling text. But not just any old scribe will do... you need a copywriter who understands the unique challenges and nuances that come from writing about coaching, personal development, and inner work.

So, grab a cup of your favorite brew, sit back, and let's chat about the top 10 things to watch for when hiring your perfect wordsmith. And hey, if you like what you read, be sure to check out my copywriting services.

1. Specialization in Coaching & Personal Development

First things first, when searching for a copywriter for coaches, you want to make sure they actually specialize in the field of coaching and personal development. This means they understand the industry, different coaching techniques, and the transformational journey as a whole, so they can effectively communicate these concepts through words. A specialized copywriter can help you elevate your brand and attract your ideal clients.

2. Knowledge of Your Ideal Client

Your ideal client is the heart and soul of your business. They are the ones you want to attract and serve with your coaching services. And a great copywriter knows this too!

So look for a wordsmith who takes the time to understand your ideal client, their pain points, goals, and desires, so they can craft content that speaks directly to them.

Bonus points too if they've actually been your client before! Having a copywriter who's received coaching or been a coach themselves is a huge advantage when it comes to speakin' the language, as they deeply understand firsthand the needs and desires of your target audience.

3. Ability to Tell a Story

Stories are powerful tools that help connect with people on an emotional, human level. And as a coach, you know the importance of building strong connections with your clients.

That's why it's crucial to have a copywriter who knows how to weave captivating stories into your content. They should be able to highlight your unique journey, struggles, and successes in a way that resonates with your audience and helps build trust and authenticity.

Because when trust and authenticity are there, clients feel safer working together. 

4. Understanding SEO

In today's digital world, having an online presence is crucial for any business. And part of that includes having content that ranks well on search engines like Google, YouTube, and Pinterest.

A skilled copywriter for coaches should have a basic understanding of SEO and how to incorporate relevant keywords into your content. This will not only help improve your website's visibility but also attract potential clients who are actively searching for coaching services.

Also, when your copywriter also knows how to do keyword research, it can help you feel at peace knowing what to "call yourself" because you'll have data on the terms people are searching for. So, if you're struggling to find the right niche or title for your coaching business, a copywriter with SEO knowledge can be a valuable asset.

5. Emphasis on Clarity and Simplicity

For many coaches, their message is often complex and layered, making it challenging to communicate effectively. That's where a skilled copywriter for coaches comes in.

They should be able to take your ideas and craft them into clear, concise, and easy-to-understand content.

This is especially crucial for coaches who work with energy, spirituality, and mindset because these topics can feel "woo-woo" or abstract to some people.

A good copywriter for coaches can bridge that gap between the 5D and the 3D to make your message relatable to a broader audience that could need your services.

6. Understanding of Brand Strategy

Your brand is what sets you apart from other coaches in the industry. It's your unique voice, message, and style that attracts your ideal clients. A skilled copywriter for coaches should understand the importance of brand strategy and how to incorporate it into your content.

They should be able to capture your brand's essence and infuse its personality into every word they write for you. This will create consistency in your messaging and help you stand out in the minds of your audience.

7. Ability to Create Compelling Calls-to-Action

As a coach, you want to inspire and motivate your clients to take action towards their goals. A copywriter for coaches should not only have the skills to create compelling calls-to-action that encourage readers to take the next step with you, but they should also be able to visualize the customer journey from start to finish so they know how to strategically place these calls-to-action throughout your content.

This could be signing up for a discovery call, enrolling in a program, or purchasing a product. A great call-to-action can make all the difference in converting readers into clients. And a great copywriter for coaches knows WHEN to place these call-to-actions in your ideal client's journey.

8. Ability to Write in Different Tones & Styles

No two coaches are alike. You all have your own flavour and personality. A great copywriter for coaches should be able to adapt their writing to cater to your authentic voice and target audience.

They should be able to switch from a professional tone for corporate clients, to a more conversational and inspiring tone for soul-led entrepreneurs. This flexibility in writing style will help you connect with your audience on a deeper level and build trust.

9. Ability to Research & Understand Your Niche

As a coach, you will have your own niche and target audience. A copywriter for coaches should be able to effectively research and understand your niche, including the language, pain points, and desires of your ideal clients. This will help them create content that resonates with your audience and speaks directly to their needs. A copywriter who is knowledgeable about your niche will be able to position you as an expert in your field and attract the right clients for your coaching services.

10. Ability to Collaborate & Take Feedback

Collaboration is key when working with a copywriter for coaches. They should be open to receiving feedback and making revisions based on your preferences and brand voice.

A great copywriter will value your input and work with you to create content that truly represents your brand and resonates with your audience. They should also be able to effectively communicate their ideas and suggestions, while still taking into consideration your goals and vision for your coaching business.

So with that, are you ready to find your perfect-fit copywriter?

Why Consider Me As Your Copywriter For Coaches?

As a fellow creative and former coach, I understand the importance of creating authentic and compelling content that truly resonates with your audience. My experience in coaching, blogging, SEO, and copywriting allows me to effectively research and understand your niche, while also adapting my writing style to cater to your target audience.

I am passionate about working with coaches and helping them build their brands through powerful and effective content. With an open and collaborative approach, I am committed to helping you achieve your vision and attract the right clients for your coaching services.

Ready to take the next step?

I want you to know that finding the right copywriter for your coaching business is an investment in yourself and your brand. Take the time to research and ask questions to ensure that whoever you choose understands your vision, aligns with your values, and has the skills to effectively convey your message.

If you want to explore what working with me could look like, feel free to explore my offers and reach out to start the process. 

It's my hope that with these 10 key things to look for in a copywriter for coaches, you can confidently find the perfect match and elevate your coaching business to new heights (whether that's me or not!).

Remember, your words have the power to change lives and make a lasting impact. Choose your copywriter wisely and watch as your business flourishes with their support.

With love and copywriter hiring tips,

Amy Meraki xo 


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