WHO AM I?

I was born & raised in a small hippy town called Nelson.

Growing up, I was always a dreamer and a creative soul. Writing was my outlet from as far back as I can remember. Whether it's through poetry or journaling, words have always been my way of healing and expressing my emotions.

But, like a lot of millennials, I struggled a lot with knowing what I wanted to "be" when I grew up. I tried MANY different paths, from professional go-go dancing to fashion design to studying Tantra and offering women's empowerment coaching.

One thing I knew for sure... the "traditional path" just wasn't for me.

 HOW DID I GET HERE?

After following my heart to the "big city" (Vancouver, BC)...

I met a community of online entrepreneurs, and my mind was blown open.

I never learned that starting my own online business was even an option! I dove headfirst into the online business world by consuming an outrageous amount of courses and free content. I also started my current personal brand back in 2015 (but at the time I blogged about self-love, healing, and feminine energy).

Shortly after that, my readers started reaching out for "coaching sessions". I didn't have the confidence to offer coaching yet, but I knew that I wanted to help more people and make a bigger impact. So enrolled in a 650 hr Tantric Love, Sex & Relationship Coaching Certification program (taught by Layla Martin).

After graduating in 2017, I launched my coaching business for women. However, I quickly learned that marketing was a crucial aspect of any successful business.

The problem? Most marketing tactics felt sleazy and inauthentic to me. The more I turned to bro-marketing "gurus" to help me "get it right", the more burnt out I felt as I gave away my power and stopped trusting myself.

This is where my hunt for a different, more heart-led way of marketing began.

Finding My Path as a Copywriter & Personal Brand Consultant.

After hiring the right coach for me, I came home to my own truth & let go of all the "shoulds" in my business.

I followed my bliss in business which led me back to my love of writing —  because at my core I realized I'm a creative introvert & artist first and foremost. 

From this clarity, I took everything I learned over the years and decided to offer it MY way. As a result, I shifted my focus to brand coaching and copywriting, which has been SO fulfilling.

I made it my mission to show people that marketing can be your art — it can be FUN — it doesn't have to be fake, sleazy, or manipulative.

It can come from a place of service and authenticity, where you truly believe in your product or service and genuinely want to help others.

And that's exactly how approach my work now... and how I invite you to do the same.