What's your authentic brand voice? TAKE THE QUIZ

Hey there, I'm Amy!

I'm a freedom-loving creative at heart and a copywriter & personal brand consultant by trade.

It's my mission to use words as a force for good. I believe that marketing can be a catalyst for positive change when it comes from a place of authenticity and compassion.

Hey there, I'm Amy!

I'm a freedom-loving creative at heart and a copywriter & personal brand consultant by trade.

It's my mission to use words as a force for good. I believe that marketing can be a catalyst for positive change when it comes from a place of authenticity and compassion.

[ mer-ray-kee] - Greek

(v.) to do something with soul, creativity, or love; to put something of yourself into your work.


I was born & raised in a small hippy town called Nelson.

Growing up, I was always a dreamer and a creative soul. Writing was my outlet from as far back as I can remember. Whether it's through poetry or journaling, words have always been my way of healing and expressing my emotions.

But, like a lot of millennials, I struggled a lot with knowing what I wanted to "be" when I grew up. I tried MANY different paths, from professional go-go dancing to fashion design to studying Tantra and offering women's sexual empowerment coaching.

One thing I knew for sure... the "traditional path" just wasn't for me.


After following my heart to the "big city" (Vancouver, BC)...

I met a community of online entrepreneurs, and my mind was blown open.

I never learned that starting my own online business was even an option! I dove headfirst into the online business world by consuming an outrageous amount of courses and free content. I also started my current personal brand back in 2015 (but at the time I blogged about self-love, healing, and feminine energy).

Shortly after that, my readers started reaching out for "coaching sessions". I didn't have the confidence to offer coaching yet, but I knew that I wanted to help more people and make a bigger impact. So enrolled in a 650 hr Tantric Love, Sex & Relationship Coaching Certification program (taught by Layla Martin).

After graduating in 2017, I launched my coaching business for women. However, I quickly learned that marketing was a crucial aspect of any successful business.

The problem? Most marketing tactics felt sleazy and inauthentic to me. The more I turned to bro-marketing "gurus" to help me "get it right", the more burnt out I felt as I gave away my power and stopped trusting myself.

This is where my hunt for a different, more heart-led way of marketing began.

Finding My Path as a Copywriter & Personal Brand Consultant.

After hiring the right coach for me, I came home to my own truth & let go of all the "shoulds" in my business.

I followed my bliss in business which led me back to my love of writing   because at my core I realized I'm a creative introvert & artist first and foremost. 

From this clarity, I took everything I learned over the years and decided to offer it MY way. As a result, I shifted my focus to brand coaching and copywriting, which has been SO fulfilling.

I made it my mission to show people that marketing can be your art — it can be FUN — it doesn't have to be fake, sleazy, or manipulative.

It can come from a place of service and authenticity, where you truly believe in your product or service and genuinely want to help others.

And that's exactly how approach my work now... and how I invite you to do the same.

I believe that...

Marketing should feel good for both the business owner and their audience, aligning with their purpose and values. 

Your personal brand is a reflection of your true self, drawing in clients who resonate with your energy & message.

Storytelling is key for fostering deeper connections, building trust with your audience, and creating long-term relationships with your clients.

There is no universal marketing strategy; each business needs a unique plan tailored to its goals and audience.

Are you ready to step into your own authentic brand and voice?

If so, then I'm here for you. Let's embark on this journey together and create a brand that truly reflects who you are and what you stand for!


Fun Facts About Me


I'm freakin' obsessed with sci-fi and fantasy. "The Wheel of Time" series are my favourite books, and "The 5th Element" is my fave movie. 

I identify as a "gamer" and love RPG's like the Final Fantasy series! 

 I'm a passionate hobby cosplayer (you can check out my work on Instagram @queenamydalacosplay)

I'm a MEGA introvert and homebody.

 Disneyland is like heaven to me.

I LOVE getting dressed up (something that's stuck with me from my go-go dancing days). I believe there's no such thing as "too much" glitter.


Human Design: Manifesting Generator, 5/1 Profile, Emotional Authority

Western Astrology: Gemini Sun, Cancer Moon, Pisces Rising

Vedic Astrology: Taurus Sun, Gemini Moon, Aquarius Rising, Punarvasu Nakshatra

Myers Briggs: INFP

Numerology Life Path: 3

Enneagram: 9

Let's get started...

I offer a variety of DIY digital products and services including brand messaging, website copy, content strategy, and more. These services can be tailored to your specific needs, whether you're just starting out or looking to revamp your existing brand. 

You can also join my email list for regular tips and inspiration on how to elevate your brand and reach your ideal audience.

Visit The DIY Shop 

Ready to DIY your brand & copy like a pro? Visit my shop for courses and templates that will help you craft your brand messaging, website content, marketing strategy, and more with ease.


Hire a Pro (Dat's Me!)

Ready to take your brand & copy to the next level? Hire me as your brand consultant & copywriter. Together, we'll dive deep into your vision, voice, & values to create a brand that truly stands out.


Join My MuseLetter

Want a regular dose of inspiration and resources to elevate your brand? Sign up for my email list!  Plus, you'll be the first to know about any special offers or discounts on my services and courses.